Brand-book — The official company document, which brand concept describes the attributes of the brand, target audience, positioning the company, and other information that guide the marketing and business executives department for the construction of communication with customers and the development of the company as a whole. In addition, the brand-book contains a complete guide to corporate identity, which includes a detailed description of the use of each corporate member on various media as advertising and corporate. Brand-book – a description of the main elements of the brand identity and attributes (essence, position, mission, philosophy, values, personality). The purpose of this document is to systematize all the ideological elements of the brand, creating a comprehensive picture formed brand, as well as detailed guidance on its use in order to create a holistic brand perception by consumers.
MARKETING KIT
Marketing Kit (English marketing kit.) is a set of marketing materials that sell not just a product or service, and the company’s history. Marketing kit is a way to demonstrate to potential customers, clients, partners, suppliers what the difference between the company from its competitors is.
We believe that marketing kit is a series of documents, which can be very flexible and personalized, should contain the story of which way the MMM Community went to find its niche.
